Social media localization can positively influence your company in numerous ways, including:
Increased traffic and followers
People’s interest in a company’s products will rise once they realize that their social media websites are speaking to the clients in their own languages. People feel at ease interacting in their native tongue.
Additionally, with an increase in the number of followers on social media handles, the company becomes more noticeable, widening the target audience base and eventually increasing the organic traffic to the company’s website.
Improved interactions with clients
If a company only posts in a particular language, clients who do not understand it may not feel comfortable contacting the business for inquiries. For instance, if a company does not speak Portuguese to a Brazilian client who is not knowledgeable in English, they might choose to buy products from a rival company. With the aid of a professional translation agency, a company can respond to customer comments on social media in their native tongue after listening to them in their own languages.
Enhanced brand reputation
By localizing content on social media, a company can provide each client with a sense of appreciation and satisfaction. Businesses can give clients the impression that they have their best interests at heart. This will enhance the brand’s reputation.