Globibo Blog

Sales Training – Research, Articles, Case Studies

Sales Training


We offer a comprehensive sales training program that is designed to help individuals and organizations maximize their sales potential. Our program is designed by experienced sales professionals who have a deep understanding of the challenges and opportunities faced by salespeople in today’s competitive marketplace.

Our sales training program covers a range of topics, from prospecting and lead generation to closing deals and managing client relationships. We provide a customized approach to learning, with personalized coaching and training materials that are tailored to your specific needs and goals.

Our program is built on the latest research and best practices in sales, and it incorporates cutting-edge technology to enhance the learning experience. Whether you are an experienced salesperson looking to sharpen your skills or a newcomer to the field, our program will provide you with the tools and knowledge you need to succeed.

Components of the Sales Training Program

A sales training program typically includes several components, which may vary depending on the organization’s specific needs and goals. Some of the most common components of a sales training program are:

  1. Product knowledge: Salespeople need to have a thorough understanding of the products or services they are selling, including their features, benefits, and unique selling points.
  2. Sales skills: Salespeople need to be equipped with the skills necessary to engage with customers effectively, including listening, questioning, objection handling, closing, and negotiation skills.
  3. Sales process: A sales training program may also cover the steps involved in the sales process, such as lead generation, qualification, presentation, proposal, and follow-up.
  4. Communication skills: Salespeople need to have strong communication skills to effectively communicate with customers, including verbal, written, and nonverbal communication.
  5. Customer psychology: A sales training program may also cover the psychology of customer behavior and how to tailor sales approaches to different customer types.
  6. Time management: Salespeople need to be able to manage their time effectively to maximize their productivity and sales results.
  7. Technology training: Depending on the organization’s sales process and tools, a sales training program may also include training on relevant technologies such as CRM systems, sales automation tools, and other sales-related software.
  8. Sales leadership and management: For sales managers and team leaders, a sales training program may also cover leadership and management skills, such as goal setting, performance management, coaching, and team building.

How We Can Help You

Globibo offers a range of sales training courses designed to help you and your team develop the skills and strategies needed to succeed in the competitive sales environment of today. We can assist you in the following ways:

  1. Build strong foundational skills in sales: Our sales training programs are made to assist you and your team in developing solid foundational skills in sales, such as effective communication, active listening, and relationship building.
  2. Advanced sales methods: Our advanced sales training courses cover advanced methods like negotiation, objection management, and closing strategies.
  3. Our programs are not just for salespeople; we also provide training for sales managers and leaders to help them advance their management and leadership capacities and boost sales success.
  4. Customizable training: We provide customizable training options to meet your unique needs because we recognize that every business is unique. We can collaborate with you to create a training course that addresses the specific opportunities and challenges you face in sales.
  5. Training that is both practical and interactive: Our training courses are made to be both interesting and useful, so you and your team can put what you learn to use right away.  To assist you in acquiring the abilities and techniques required for success, we use interactive exercises and real-world scenarios.
  6. Experienced instructors: Our team of knowledgeable sales instructors has a history of helping businesses achieve significant growth and revenue growth. They are knowledgeable about the most recent best practices and broad-based sales techniques.

Sales Training Process

A sales training process that can be broken down into several stages, including:

  1. Needs Assessment: This is the first step in any sales training program, and it involves assessing the current sales team’s strengths and weaknesses. This can be done through surveys, interviews, or by observing the team’s performance.
  2. Goal Setting: Once the needs assessment is complete, the next step is to set goals for the sales training program. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART). The goals should align with the company’s overall objectives.
  3. Content Development: The next stage is to develop the content for the sales training program. This content should cover all aspects of the sales process, including prospecting, lead generation, qualifying leads, making presentations, handling objections, closing sales, and follow-up.
  4. Delivery: The sales training program can be delivered in various formats, including classroom training, online training, one-on-one coaching, or a combination of these formats. The delivery method should be chosen based on the sales team’s learning preferences and availability.
  5. Assessment: After the training program is delivered, it’s important to assess its effectiveness. This can be done through tests, quizzes, surveys, or by observing the sales team’s performance. The assessment should focus on whether the sales team has improved its skills and whether it’s meeting the goals set for the training program.
  6. Reinforcement: Once the assessment is complete, it’s essential to reinforce the learning by providing ongoing support to the sales team. This can be done through additional training sessions, coaching, or mentoring. The reinforcement should be focused on addressing any gaps or weaknesses that were identified during the assessment.
  7. Evaluation: Finally, it’s crucial to evaluate the overall success of the sales training program. This evaluation should consider whether the program achieved its goals, whether the sales team has improved its performance, and whether there was a return on investment (ROI) for the training program. Based on the evaluation, modifications can be made to improve future sales training programs.

Briefly State

The overall structure and breadth of the sales training program offer a thorough method for enhancing sales abilities. The program covers every aspect of the sales process and can be presented in different ways depending on the learning preferences of the sales team. By providing ongoing assistance and assessment, the program is able to enhance the sales team’s performance and contribute to the company’s overall success.

We believe that sales are both an art and a science, and our program is designed to help you master both. So why wait? Sign up for our sales training program today and take your sales career to the next level!


1 Sales Training Programs: The Components that are Necessary to Make Them Successful

Salespeople play a key role in every company with products. They are the face of the company and experts in a range of products and services…..

Make Your Sales Training A Big Success

Sales training is essential for every salesperson in a company. Practical sales training gives salespersons confidence,…..

3 Implement Sales Training with Effective Ways for More Revenue Generation

Sales personnel in an organization are the ones who bring in revenue. To ensure they perform their best, they need to be trained…….

4 How Can Sales Training Benefit Your Business?

Every business has an expectation when they hire sales personnel. Most of companies look for a candidate with excellent social and effective verbal skills……

5 Why More Sales Leaders Are Focusing on Sales Coaching

The quality of sales reps, especially early on in their careers, has gradually become poor over time. This deterioration is a result of reps being hired right after graduating,……

6 Why Sales Training is Extremely Important?

Due to the competitive nature of the business world, having an edge over your competition is essential…..

7 What Are the Benefits of Sales Training?

Sales practices and techniques are continuously evolving in the modern world. Success in the sales field depends on the nurturing of specific qualities and skills……

8 Why Corporate Training is a Must?

Today, almost all organizations have started realizing the importance of corporate training programs for their employees…….

9 Factors to Keep in Mind While Training Employees in Your Corporation

Employee training programs are a priority for most human resource departments with sales training, product training, and negotiation skills workshops topping the charts…….

10 How Can A Training Course Benefit A Business?

A good training course can not only help to improve the effectiveness of your existing workforce, it also provides excellent merits for the ambitious employees,……..