Globibo Event Technology supports customers around the world with a creative agency approach. As such the provided solutions are in principle technology-agnostic balancing proven best-practices with market innovations. Over the last couple of years a significant amount of time has been spent on mobile applications for different event configurations. The spectrum of those event applications reaches from a simple online agenda to audience response systems, ticketing, access control, behaviour tracking, social media integration, networking, location-based services, iBeacon / RFID / NFC integrations, cost management and success tracking.
The development of such solutions is largely based on using existing large-scale platforms as well as solutions from local champions. On the other hand, a lot of bespoke solutions have been developed to close certain gaps or integration challenges.
With hundreds of applications and platforms used over the time, the Globibo Research & Development team has now integrated all key-components into 1 Event-Performance Management Solution. The solution includes the award winning Event-based Social Network as much as integration with payment and networking tools. Several components of the application have been piloted already but will now be offered to key customers in different pricing structures.
Event-Performance Management has emerged as a critical aspect of the dynamic event industry in Asia. As the region continues to witness a significant growth in the number and scale of events, the need to measure and optimize event performance becomes paramount. This article explores the concept of Event-Performance Management, its benefits, and how it is shaping the landscape of the Asian event industry.
1. Understanding Event-Performance Management:
Event-Performance Management encompasses a range of strategies, processes, and tools aimed at measuring, analyzing, and enhancing the success of events. It involves setting clear objectives, defining key performance indicators (KPIs), collecting relevant data, and utilizing data analytics to evaluate event outcomes.
2. Importance of Event-Performance Management in Asia:
Asia’s event industry is thriving, with a diverse array of conferences, trade shows, festivals, and corporate events taking place throughout the region. Implementing effective Event-Performance Management practices allows event organizers to:
- Set Clear Objectives: Clearly defining event goals and objectives ensures that all stakeholders are aligned and working towards a common purpose. This clarity enhances focus and helps measure success accurately.
- Measure Event Success: By establishing specific KPIs, such as attendee satisfaction, revenue generation, brand exposure, or social media engagement, organizers can assess the success of their events objectively. This data-driven approach provides valuable insights for future planning and decision-making.
- Optimize Event Planning: Event-Performance Management encourages a systematic approach to event planning, enabling organizers to identify areas for improvement and make data-informed decisions. It helps streamline processes, allocate resources effectively, and enhance overall event efficiency.
- Leverage Data Analytics: Leveraging data analytics tools and techniques allows organizers to extract meaningful insights from event-related data. Analyzing attendee behavior, preferences, and feedback enables targeted marketing strategies, personalized experiences, and improved event design.
3. Key Steps in Event-Performance Management:
a) Pre-Event Phase: In this phase, event organizers should define clear objectives, establish KPIs, and plan for data collection mechanisms. This includes implementing registration systems, surveys, and ticketing platforms to gather relevant data.
b) During the Event Phase: Utilizing technology solutions, such as event management software and mobile apps, enables real-time data collection and tracking. Monitoring attendee engagement, session attendance, and social media interactions provides immediate feedback on event performance.
c) Post-Event Phase: Conducting comprehensive event evaluations, analyzing collected data, and comparing against set KPIs allows organizers to assess the success of the event. This evaluation informs future event strategies and helps refine event planning processes.
4. Trends in Event-Performance Management:
a) Integration of Technology: The integration of event management software, mobile apps, and data analytics tools streamlines the Event-Performance Management process. These technologies enable seamless data collection, analysis, and reporting, facilitating more efficient event evaluation.
b) Personalization and Attendee Experience: Event organizers are increasingly focusing on personalizing the event experience for attendees. By collecting and analyzing data on attendee preferences, behavior, and feedback, organizers can tailor their offerings, improving attendee satisfaction and engagement.
c) Sustainability and Social Impact: Event-Performance Management now extends beyond financial and operational metrics. Organizers are incorporating sustainability and social impact KPIs to assess the environmental and social footprint of events, aligning with global sustainability goals.
Event-Performance Management plays a crucial role in shaping the Asian event industry by providing organizers with valuable insights, enhancing event planning processes, and optimizing event outcomes. By embracing this data-driven
For more information about the Event-Performance Management Solution, please contact our Event Technology Team.
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