Technology Trends That Will Help Shape Your Events in 2017

In the fast-paced world of event management, staying ahead of the curve and leveraging technology trends can significantly enhance the attendee experience, streamline operations, and deliver impactful events. As we embark on a new year, it’s crucial to be aware of the emerging technology trends that will shape the events industry in 2017. In this article, we will explore the top technology trends that event professionals should embrace to create unforgettable and engaging experiences for their attendees.

The field of corporate event planning has been undergoing drastic changes as compared to the paper-based and manual system that was so prevalent in the early parts of the 2000s. Thanks to advancements in technology today, you will get to observe tremendous improvements in the field of event management today. These advancements have streamlined the corporate meeting systems today ensuring that jobs are accomplished easily by the event planners.

Check out some of these latest technology trends which have the potential to shape corporate events in 2017.

Mobile Event Apps

Mobile event apps have become a must-have tool for event professionals. These apps provide attendees with personalized schedules, real-time updates, interactive maps, and networking opportunities, all accessible through their smartphones. Event organizers can utilize mobile apps to engage attendees before, during, and after the event, fostering networking, facilitating communication, and delivering relevant event information. Additionally, event apps offer valuable data insights that help organizers understand attendee preferences and optimize future events.

Virtual and Augmented Reality

Virtual and augmented reality technologies are revolutionizing the events industry. Virtual reality (VR) can transport attendees to immersive virtual environments, enabling them to experience products, venues, or destinations without physically being there. Augmented reality (AR) overlays digital content in the real world, enhancing the attendee experience by providing interactive and informative elements. Event planners can leverage VR and AR to create captivating experiences, showcase products, and deliver engaging presentations, leaving a lasting impression on attendees.

Live Streaming and Webcasting

Live streaming and webcasting technologies allow event organizers to reach a global audience by broadcasting events in real-time. Attendees who are unable to attend physically can still participate virtually, expanding the event’s reach and engagement. Live streaming enables remote attendees to access keynote speeches, panel discussions, and other event sessions, fostering inclusivity and widening the event’s impact. By embracing live streaming and webcasting, event professionals can create hybrid events that blend physical and virtual attendance, increasing audience interaction and amplifying event success.

Event Analytics and Data Insights

Data analytics play a crucial role in understanding attendee behavior, preferences, and event success. Event management software and analytics platforms provide valuable insights into attendee engagement, session popularity, networking patterns, and more. By analyzing this data, event organizers can make data-driven decisions to optimize event content, improve the attendee experience, and enhance ROI. Leveraging event analytics allows for continuous improvement and tailoring of future events based on attendee feedback and preferences.

Artificial Intelligence (AI) and Chatbots

Artificial intelligence and chatbot technologies are transforming event interactions and attendee engagement. Chatbots can provide instant assistance and answer attendee queries, guiding them through the event agenda, recommending sessions, and providing personalized recommendations. AI-powered networking platforms facilitate meaningful connections by matching attendees with similar interests and facilitating networking opportunities. These technologies streamline event operations, enhance the attendee experience, and provide personalized assistance, making events more interactive and attendee-focused.

Wearable Tech and RFID

Wearable technology, such as smart badges and RFID (Radio Frequency Identification) wristbands, enables seamless attendee tracking, session check-ins, and networking interactions. These devices collect data on attendee preferences, movement, and session attendance, offering valuable insights for event organizers. Wearable tech enhances the overall attendee experience by providing personalized content, facilitating networking, and enabling cashless transactions. Event planners can leverage RFID and wearable tech to streamline event logistics and create immersive experiences.

Conclusion

As the events industry continues to evolve, embracing technology trends is essential for delivering exceptional attendee experiences and staying competitive. By leveraging mobile event apps, virtual and augmented reality, live streaming, event analytics, AI and chatbots, and wearable tech, event professionals can transform their events, engage attendees, and drive success. Stay abreast of the latest technology trends and integrate them strategically into your event planning process to create memorable and impactful experiences in 2017 and beyond.