Globibo’s Language Training Program for the Beauty Industry

April 5, 2024

INDUSTRY NAME
Cosmetic Industry

LOCATION

Singapore

PLATFORM
Onsite

SERVICES

The team created a bespoke learning program to train the sales staff in both – the foreign language specifically for the beauty-product industry as well as basic sales techniques.

SETUP

The program was successfully customized thanks to the close collaboration between GLOBIBO and the Client’s subject-matter experts. Based on an overall training framework, the initial content was created by GLOBIBO and reviewed by the Client’s in-house experts. 2 international sales experts provided structure and content regarding customer interactions and sales conversion.

After the first sequence of sessions, the material was further refined and provided to students via 3 global printing hubs.

The entire course and lesson management were supervised by 3 global delivery centers of project managers with 1 central Account Project Manager guiding and supervising the activities.

PLATFORM USED

All training sessions were conducted physically with initially 2 countries in Asia. The success of the pilot program led to the training being rolled out all across Asia and the United States. All customized material was translated to match the native language of the Beautify Advisors, and the language learned (e.g. Korean staff learning sales techniques in Mandarin, American staff learning sales techniques in Brazilian Portuguese, etc.).

The client, specializing in premium beauty products, relies on sales staff proficient in customers’ native languages for revenue. Advanced Chinese speakers often lack familiarity with product terminology. Globibo aimed to enhance sales personnel’s ability to effectively communicate product details and application specifics in diverse international locations, including major airports.

Language Training Program for the Beauty Industry

Client provides up-scale beauty products.

Client revenue depends on the successful interaction of sales staff in the native language of the customers.

Specific terminology of the products and the application of the products is commonly unknown even to advanced Chinese speakers.

Sales are done in distributed locations, including all major airports worldwide.

The objective was to upskill the sales personnel to be comfortable in explaining in the customer’s native language details about the products, their features, and the particularities of their application.

Our client, a luxury beauty product provider, aimed to improve the proficiency of its sales staff in providing consumers with explanations of product details and applications in their native languages. By means of an individualized educational initiative that included language proficiency and sales methodologies, we successfully improved the skill sets of personnel spanning both Asia and the United States. Individualized training sessions were executed in person by facilitating enhanced customer interaction and ensuring effective communication, resulting in increased revenue.

Participants

2000

Countries

2

Global Delivery Center

5

User's Positive Feedback

98%

MANAGEMENT OF CHALLENGES

The program had mainly 2 challenges
1 – Professional Learning needs to satisfy clear business objectives and be fun at the same time. Especially the rather technical topics of skin structures, behavior, or legal/policy considerations had to be embedded into an overall program.
2 – A global client expects a globally standardized program while still giving flexibility for local particularities. Ensuring that both global and local interests were addressed, proactive communication and moderation between different business units was pivotal.

BEST EXPERIENCE

Considering such a program includes cross-departmental collaboration from many countries of the Client, the project team was exposed to a wide range of cultures, personalities, and experiences. The team managed to tap into the diversity and expertise of many senior representatives to build a world-class program.

Furthermore, the access to an in-house professional design team allowed us to create truly great illustrations in the course books, learning cards, mindmaps, and infographics.

GLOBIBO and the Client collaborated closely to customize the program. Initial content was created by GLOBIBO, refined with input from the Client’s experts, and distributed globally.

ROLES / TEAM MEMBERS

The project included around 2,000 participants learning a foreign language and improving their sales skills. The overall feedback on a range of 1-5 was 4.8. The Local and as well as Global Sales and L&D managers were overwhelmingly positive about the impact of the program and the program is still in action with the Client and several peers in the market.