Looking at how things are going on in today’s world, it will be safe to claim that the event space will go mobile in the future with technologies such as VR and AR dominating the field. Changes in technology have been accelerating as a result of thousands of innovations, apps, and ideas popping up to assist the event managers and planners to enhance the participants’ experiences and discharge their responsibilities in a better manner. Marketers and event planners will have to work even more closely and offer the profile of customer (participants) interests in much more depth. Check out these latest trends in the field of event technology:
Interactive Virtual Reality technology
The popularity of this technology is increasing at a rapid pace as it offers the user a personalized experience of any service or product. The Virtual Reality headsets can create a virtual ambiance that is extremely close to reality. The process of product demonstration is a fantastic experience for the attendees of an event. The VR technology is particularly useful while displaying bulky and huge items that are otherwise not possible or tough to be displayed at events/trade shows.
Interactive Augmented Reality
The technology creates a deeply immersive experience. It helps both the online, as well as, the offline world to join hand and create a perfect harmony. Interactive Augmented Reality can trigger the flow of interactive content on a user’s mobile device.