INDUSTRY NAME
Multinational Pharmaceutical Company
LOCATION
India
PLATFORM
Articulate Storyline, Adobe Captivate
SERVICES
eLearning Program Development
SETUP
Publish 1 General and 5 region-specific eLearning modules within the internal Learning Management System and allocate them to key staff.
CHALLENGES
- Contextualization of Content to different particularities of stakeholders in target markets (Clients in the Middle East, Europe, Americas, and Asian regions)
- Integration of representatives from different locations and personal perspectives to potentially emotional topics
The company accelerates access to affordable and innovative medicines because Good Health Cannot Wait. In pursuit of providing affordable and innovative medicines for healthier lives, the Client targets creating an environment of innovation and learning while continuously reaching for higher levels of excellence.
Scale-up Cross-Cultural Communication Competence
A program was designed to support staff and managers worldwide in developing specific skills to strengthen communication with key stakeholders.
The program was split into an overall (General) module to create sensitivity about cross-cultural differences and regional-specific programs. The target group would be exposed to the general module and subsequently focus on their specific regional demographics.
- General CCT
- China
- ASEAN (focus Vietnam, Thailand, Malaysia, Myanmar)
- Africa (focus on South Africa, Algeria, and Morocco)
- LATAM (focus Brazil, Columbia, Chile, Jamaica)
- India
- CISR (focus Ukraine, Kazakhstan, Belarus, Romania)
The content for the general and regional modules was based on the content and design templates available at Globibo.
Globibo makes amazingly fun and effective Corporate Training Solutions to help Clients maximize the Potential of their People and Organizations.
Cross-Cultural Competence is one of the key elements of international business and our overall Communication Curriculum
Modules
7
Frames
300
Target Students
24000
Regional Teams
5
Management of challenges
The content of Cross-Cultural Communication is always exposed to the risk of being.
- Biased based on personal opinions and experiences
- Risk of creating generalizations
It is vitally important that international programs like this have the local buy-in from senior managers. However, those senior managers may have a very personal view on the content. To balance the personal views of specific team members and retain a global framework, many personal discussions were needed to onboard individuals and integrate their perspectives into the final product.
Furthermore, the general content had to be contextualized in the organization’s context and the vision of the senior management team. Several videos were recorded and integrated into the content to give a personal perspective on the content.
BEST SOLUTIONS
The company created a new global corporate design guideline during the project’s implementation. The eLearning modules were the first to consistently apply the new design throughout their material.
Globibo makes amazingly fun & effective Corporate Training Solutions to help Clients maximize the Potential of their People & Organization.
ROLES / TEAM MEMBERS
01
Account Manager
First responder to the client's inquiry, understanding the project's requirements and maintaining constant communication and coordination with the client during all development stages.
02
Technical Project Manager
Coordinated the required resources for the project according to the client’s requirements. Reacted to any changes to the project requirements and was the intermediate point of contact between the Interpreters to the client.
03
Content Managers
Balance content quality & quantity, concepts, and frameworks based on local and regional subject-matter experts and feedback from client representatives.
04
Other Roles
Storyline Developer, Captivate Developer, Voice-over Talents, Audio Engineer, Video Engineer.
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