Case Study - NBK Qatar Training & Launch
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INDUSTRY NAME
Regional Automotive Distributor

LOCATION
Qatar

PLATFORM
Events.Studio

SERVICES

  • Analysis & Planning Process
  • Project Execution & Monitoring
  • Training Preparation & Execution
  • Technical Hardware & Software Support

SETUP

  • 12 month project execution timeframe to launch
  • Ramp up project team from 2 to 24 people
  • Design, Customization, Build & Testing of Hardware and Software Environments
  • Training of inhouse Staff how to use key elements during operations / launch

The regional distributor of a global automotive brand set the objective of entering the financial services market with a fully-owned credit subsidiary.

The planning and execution were geared towards a grand market launch, timed with other market/product initiatives.

Market Launch of New Service Organization

Working with Mega-Brands and international conglomerates is a great privilege that comes with challenges. Balancing local and operational realities and difficulties with global standards and strategic perceptions requires empathic communication, openness to changes, and patience in execution.

In this major project, a lot of capital was invested to position the Client in the market with a more comprehensive service offering. It was of equal importance to create the operational readiness as well as the communication success for the brand image.

The project team deployed best practices in service design, process engineering, and hardware and software to create a robust operation and subsequent launch events.

Staff

24

Months

12

Budget

4.5M

Pax

1200

Market Launch of New Service Organization