The latest episode of Localization on February 11, 2025 dives into the transformative role of artificial intelligence in language services. Hosted by Eddie Arrieta, the episode features Marina Pantcheva of RWS and Belén Agulló García of Terra Localizations, both of whom began as translators and teachers before stepping into leadership roles in AI-driven localization.
From Translation to AI Transformation
Marina shared how her experience as a language teacher equipped her to lead RWS’s Linguistic AI Services. To her, AI isn’t a threat—it’s a puzzle that enhances workflows, speeds up delivery, and makes processes more efficient and even enjoyable.
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Belén’s journey blends academia, creativity, and technology. With expertise spanning video games, VR, and immersive storytelling, she now helps organizations experiment with AI while safeguarding the authentic human voice in localization.
Balancing AI and Human Expertise
The discussion emphasized a key message: AI should complement—not replace—human translators. While AI can manage repetitive tasks, humans bring cultural nuance, empathy, and storytelling that machines cannot replicate.
For both Marina and Belén, this is a moment of opportunity for translators. The call to action: embrace curiosity, remain creative, and recognize that the future of localization lies in machines and humans working together to amplify each other’s strengths.
For more information, please read the full article on Multilingual.
